The American Healthcare Machine
The world of healthcare is virtually recession proof. Let’s face it, people do not avoid getting sick because the economy is floundering. Oh, and you may have noticed that babies keep being born even if private sector jobs are being cut. The American healthcare machine keeps surging forward, adding jobs, battling for talent, and hoping to keep their best and brightest employees.
So, what are the hottest trends hitting healthcare hiring and what should the savvy jobseeker or employer do to make sure they don’t miss out? Check out three hot trends that everyone should be paying attention to right now.
1. Social Media Rules the World (or at least it should)
For those jobseekers and employers that have either been living under a rock or who actually believe they can still rely on the Sunday paper to find jobs and applicants I have some news for you: social media rules the world of health care recruitment. The healthcare industry is filled with women at an astonishingly high rate as evidenced by this study from Catalyst Research.
With so many women in the health care workforce, and knowing that social media (particularly facebook) is so popular with this same group, it should come as no surprise that leveraging social media is absolutely essential to attract today’s health care jobseeker.
For those employers that have not taken advanatage of the power of social media (much of which is free by the way!) I have nothing to say but stop worrying about making a mistake and start working in the 21st century!
2. Being Talented Really Does Matter (find the best is more important than ever)
As the competition heats up to find the best talent in an industry that literally deals with life and death each day, it has become clear that most healthcare organizations are becoming more selective than in the past. Gone are the days that any “new grad” could simply apply for a position and start the following Monday.
The stakes are simply too high. The burdens of risk, compliance, reimbursement based on quality outcomes and the growing influence of patient satisfaction all force employers to only identify the best and brightest for each vacancy.
3. World Class Culture Wins (and also retains your best people)
The final trend that will undoubtedly be a fixture for years to come is the role that corporate culture plays. Very few industries face the pressures faced by those in healthcare. Whether you are in a long term care setting, an acute care community hospital, or specialty pediatric setting, the loss of life that naturally occurs is a stressor not faced by most employees.
What employers do about this fact; and more importantly, how they support their employees during these difficult moments is essential to both attracting and retaining talent. What support systems are in place for staff to work through these tragic events? How are employees made aware of these resources? Does the recruitment team know about these programs so they can effectively share them with candidates?
If these questions are left unanswered for too long,
the likelihood that the top talent will join an organization is more and more unlikely.
What are you doing to react to the latest trends?
Healthcare Recruiting: Are you active on social media? Have you worked hard to differentiate yourself as a top quality candidate? What about culture…do you know what is in place for employees? Find out if you’re a jobseeker, and get started if you’re an employer.
There’s no time to waste!
by Jay Kuhns
|Jay Kuhns has served as the VP of HR for All Children’s Hospital/John Hopkins Medicine in St. Petersburg, FL since 2008, and has nearly 20 years of HR experience in the healthcare industry. Jay gets fired up about social media, his own leadership blog NoExcusesHR, doing HR differently, and watching hockey more than anyone should. You can follow Jay on Twitter @jrkuhns or connect with him on LinkedIn. Jay Kuhns is a regular contributor on the Jobsite.com Blog.|
|Jay Kuhns was a guest on Jobsite Talk recently. We talked about the challenges of healthcare hiring and HR. Jobsite Talk is presented every Friday at 11am EST / 8am PST|